You got to hand it to Apple for creating the most iconic and memorable ads, and these series of iPad pro ad that Apple just release are nothing short of creative. Apple uses actual tweets from real users, answering actual user’s question about the product.

All videos are 16 second long and the campaign is similar to the Mac vs PC, where Apple try to win PC users into using the iPad Pro by emphasizing notable iPad pro features like LTE connectivity, no PC viruses and MS Word availability with Apple Pencil support.

I’m pretty sure, this will not be the last time that Apple will use this approach to promote its product and who knows they may look into other social media networks like Facebook, Instagram or even Snapchat.

Image from Apple